Introduction

Consumer packaged goods (CPG) companies are facing unprecedented challenges in today’s hypercompetitive marketplace—slowed market growth, increased competition from digitally native brands, shifting consumer behaviors, commodities shortages spurred by the pandemic, and more. To push ahead, CPG companies are adapting every aspect of their business and rethinking relationships with their retailers, wholesalers, and consumers. 

 

To accelerate revenue growth, Amazon Web Services (AWS) and AWS Partners enable CPG to reinvent product development, manufacturing, supply chain, marketing, unified commerce, and digital transformation with unmatched compute, artificial intelligence (AI), machine learning (ML), and analytics capabilities— used and refined by Amazon.com over 25 years of experience to earn and keep consumers’ trust. 

 

Danone, AB Inbev, Stanley Black & Decker, The Kellogg Company, Dole Foods, Tyson Foods, Britvic and many others are among the globally recognized industry-leading CPGs who are using AWS and AWS Partner solutions, services, and guidance to accelerate innovation and digital transformation in the
CPG industry.