Market trends and customer challenges
AWS and AWS Partners can help CPGs meet consumer needs and accelerate digital transformation with proven solutions to address these trends and challenges:
Connected consumer in charge
Increased expectations of brands and the retail experience from demand to delivery. Hyper-connected consumers are more empowered with endless choices across physical & digital shelves.
Non-linear path to purchase
Increased expectations of brands and the retail experience from demand to delivery. Hyper-connected consumers are more empowered with endless choices across physical & digital shelves.
Small, nimble, digitally-native brands take share
Unconventional and category disrupting brands–the small and digitally-native, but mighty. These brands cultivate strong customer loyalty with deep knowledge of their customer base.
New, innovative business models
More focus on good-for-you and good-for-the-world offers (products and services) driven by a shift to a consumer-led marketplace.
Customization and personalization as table stakes
1:1 engagement through increasingly targeted offers, customized products and personal touchpoints with consumers to build brand loyalty, albeit in a privacy – safe way.
Resource challenges and commodity price volatility
Increasing, and increasingly volatile, cost pressures straining CPGs with ongoing supply chain issues.
